Breitling Watch Collection
Founded in 1884 by Léon Breitling in Saint-Imier, Breitling is a Swiss luxury watch brand renowned for its strong ties to aviation, precision and technical performance. The brand is now based in Grenchen, and is a historic specialist in chronographs and professional instruments. Breitling is celebrated for its most iconic collections, including the legendary Navitimer, the elegant Premier, and the robust Superocean. Blending heritage with modern innovation, Breitling embodies a spirit of adventure, reliability and excellence.
Pioneering Chronograph and Aviation Instruments
Founded in 1884 by Léon Breitling in Saint-Imier, Switzerland, Breitling has long been recognized as a pioneer in chronograph watches and professional timing instruments. From its earliest days, the brand focused on precision and reliability, supplying chronographs for scientific, industrial and sporting use. This technical expertise quickly led Breitling to become a reference in aviation instruments, a field that would define the brand’s identity for generations.
Breitling played a crucial role in the development of cockpit chronographs and onboard flight instruments during the early 20th century. Its innovations supported pilots with accurate timing, navigation and fuel calculations at a time when aviation was rapidly evolving. The brand’s commitment to legibility, robustness and precision made Breitling watches indispensable tools for aviators, earning a reputation that extended far beyond Switzerland. These early aviation chronographs laid the foundation for many of the design codes still present in modern Breitling aviation watches.
The brand continues to honor this pioneering spirit while adapting it for contemporary collectors. Large cases, highly legible dials and functional complications remain central to the brand’s DNA. Whether worn in the cockpit or on the wrist of a watch enthusiast, Breitling chronograph watches represent a legacy of technical excellence, reliability and innovation that has shaped the history of Swiss watchmaking.
Breitling Iconic Watch Collections: Navitimer, Premier and Superocean
Breitling’s reputation in the world of luxury Swiss watches is built on a portfolio of iconic collections, each designed for a specific purpose while maintaining the brand’s unmistakable identity. The legendary Breitling Navitimer is arguably one of the most famous pilot’s watches ever created. Introduced in the 1950s, it features the iconic circular slide rule, allowing pilots to perform essential flight calculations directly from the wrist. The Navitimer remains a symbol of aviation heritage and technical mastery.
The Breitling Premier collection represents a more refined and elegant side of the brand. Originally designed to bring chronograph functionality into everyday life, Premier watches combine classic proportions, high-quality finishes and timeless aesthetics. These models appeal to collectors seeking a sophisticated luxury watch that blends heritage with modern versatility, making Premier a key pillar of Breitling’s offering.
For underwater exploration and water sports, the Breitling Superocean collection stands as a benchmark in professional dive watches. Designed for extreme conditions, Superocean watches feature excellent water resistance, high legibility and robust construction. From aviation to elegant chronographs and professional dive watches, Breitling’s iconic collections offer a complete range of high-performance luxury timepieces for every lifestyle. In addition to Breitling, explore our luxury watch selection of Rolex, Omega, Tudor, IWC, Panerai, Hublot and our Certified Pre-Owned watches.
Innovation and the Modern Era
In its modern era, Breitling continues to evolve while staying true to its core values of precision, performance and functionality. Now based in Grenchen, Switzerland, the brand has embraced innovation through the development of in-house movements, advanced materials and enhanced quality standards. Breitling chronometers are COSC-certified, ensuring exceptional accuracy and reliability across its collections.
Breitling’s commitment to innovation extends to sustainability, modern manufacturing techniques and contemporary design updates. The brand has successfully reinterpreted its historic models with improved ergonomics, slimmer profiles and enhanced wearability, appealing to both seasoned collectors and new generations of watch enthusiasts. Collaborations with explorers, athletes and professionals reinforce Breitling’s image as a brand built for action and adventure.
Today, Breitling watches combine heritage and modernity, offering luxury sports watches that perform in demanding environments while remaining elegant enough for everyday wear. This balance between tradition and progress has positioned Breitling as one of the most respected names in modern Swiss watchmaking, delivering timepieces that embody innovation, authenticity and enduring appeal.
