Thinking about getting a new watch but wondering what to do with your old one? Trading in your luxury watch can be a smart move, helping you get some money back and making that new purchase feel a bit lighter on the wallet. It's not just about handing it over, though; there are a few things you should know to make sure you get the best deal. This guide will walk you through the whole process, from getting your current timepiece ready to finding the right place to trade it in,

Geneva Becomes the World Stage for Luxury Watches Geneva has long been the capital of fine watchmaking. Its cobblestone streets, elegant boutiques, and lakeside views have set the scene for centuries of horological innovation. Every September, this heritage comes alive with Geneva Watch Days, a unique watch fair dedicated to luxury Swiss watches and independent watch brands.

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